South Padre Island 
Alamo Bowl 
Farm Bureau Insurance 
CPS Energy 
AARP 
US Air Force 
Man on a Mission 
Amplify Credit Union 
Texas Children's Health Plan 
Centro-Matic 
AARP 
US Air Force 
TXDOT 
AT&T 
Reliant Energy 
Harrah's Casino 
US Air Force 
BMW 
Freebirds 
Woolf & Woolf 
Velocity Credit Union 
TXDOT 
LifeChoice 
Legacy Heart Care 
AARP 
St. Edwards University 
Beef And Pie Entire Campaign
AT&T / HomeTurf With Deion Sanders / LaDainian Tomlinson
LT was one of the most professional, friendly and confident athletes we worked with. Not like Andy Roddick. He had a scary pitbull named “Sweetness” of course.
These shoots are so fast and furious – 6 hours with the stars, 4 AT&T products and a whole house to shoot – so it’s hard to give Deion and the star the time to sit, chat and create moments that aren’t scripted. Especially since Prime’s typical reaction after we said cut was “that was a great one! Let’s move on!” That said I remember the conversation these two had in LT’s secret room were some of the most natural of the entire series.
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AT&T / HomeTurf With Deion Sanders / Albert Pujols
Beefy here. I distinctly remember meeting Albert as he stepped out of his bedroom with the entire crew ready to go and Deion waiting in the Town Car. I introduced myself and realized that he had no idea what was planned for the next six hours. I stood there looking up at this huge man explaining that he’ll be hitting whiffle balls all over KC and his wife would be cooking and Deion has a lifesize cardboard cutout of himself – and I realized that he’s got to think this little jew boy chattering away must look really funny.
That said he was a gracious host and this was one of the most natural and fun webisodes.
Pujoles really did hit that ball that almost took Deion’s head off. First time Deion walked out the door. But as usual he never missed a beat.
Because of what Karen did in his house during the scout we refer to pooping as a “Pujoles.”
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AT&T / HomeTurf With Deion Sanders / Andruw Jones
Tomahawks. We got to throw tomahawks. That was the beauty of this campaign. We were flying under the radar with Deion Sanders as our co-pilot. By the time we has hot our 20th webisode we were pulling all dins of crazy stuf out of our hat. Like this episode With Andruw Jones whe he still played with the Braves. Atlanta Braves = Tomahawk chop. Why don’t we get Deion and Andruw to throw tomahawks?! So, we did.
Then there is the opening. This was always a hurdle. We had to get Deion and the athlete to meet at their crib. It was always awkward and hard to make natural. But this is the absolute best opening of the entire series.
He’s not spelling his name wrong – he’s actually Dutch – hence the funny Andruw.
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AT&T / HomeTurf With Deion Sanders / Adam Vinatieri
This was right after Vinatieri had been traded from New England to the Colts. So we were in Indianapolis for this episode. Their were a few highlights: watching Adam and Deion play paper football, seeing three SuperBowl rings on Adams hand and making it snow outside. We wanted to show how hard Adam practices so we brought in the snow machine. And put a camera in a fishtank.
This was the first shoot we did after Andrew took out a deer on his motorcycle. This was the happiest we has ever seen Deion once he laid eyes on “the sweetest Pie I ever had.”
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AT&T / HomeTurf With Deion Sanders / David Ortiz
Ahhhh, our first Home Turf. It started with a big challenge and an idea that set the tone for the campaign. So it turns out that David Ortiz is married to a woman from Green Bay Wisconsin. And that’s where he lives in the off season – in a suburb next to a golf course. Nothing special – no retractable roof, no Red Sox shaped hot tub, no diamond encrusted driveway – just a cookie cutter house in nowhere WI. What could we do that was exciting there?
Well he was next to a golf course. So somewhere early on we said why don’t we get him and Deion to hit golf balls with baseball bats? Sure, why the hell not. It made it through the approval process and not long after we were watching Deion and Big Poppy try to out hit each other. We all had a blast and we found the tone for the campaign.
We has so little clue what we were getting ourselves into we didn’t have an AD on the shoot and Beefy and Adam Schwatrz shared a hotel room.
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AT&T / HomeTurf With Deion Sanders / Baron Davis
